YAHOO! SPORTS - THE FIRST BOUNCE
We created an immersive experience for the 2022 NBA All-Star weekend, celebrating the 75th anniversary of the NBA in Cleveland. The activation used GPS data and historical imagery to transport fans to four iconic courts where legends were made.
To better understand how these courts influenced the game of basketball, we incorporated ambient sounds, fashion, art, sneaker culture, and Spotify playlists curated by Bobbito Garcia spanning four decades of music that influenced street ball.
