TRASH TO TREASURE
Nike’s Space Hippie sneakers were inspired by the idea that if people lived on mars, our materials would be limited. But the idea that trash could be our most valuable resource didn’t resonate with most sneakerheads.
Transforming their trash to treasure, Nike Space Hippie will create a limited-edition “Space Waste” line and send them to space, to make the sneakers the most coveted trash on earth (and space, for that matter).
Nike Space Hippie’s aren’t just joining in on the move towards recycled materials, they’re pioneering it.
(PARTS OF THESE ADS WERE MADE BY HAND USING TRASH AND RECYCLED MATERIALS.)