REBRAND DESIGN OBJECTIVE

Keep Athleta relevant in activewear, where many brands are competing to dominate the market.

This goal of this rebrand was to create a modern, high-fashion style that reflects the versatility of the brand - where style meets comfort, and strength is matched with confidence. This focus on lifestyle differentiates Athleta while remaining true to their core - The Power of She. 

 BRAND APPLICATION // SIGNAGE & PACKAGING

 BRAND APPLICATION // CORPORATE IDENTITY

 BRAND APPLICATION // DIGITAL

 BRAND APPLICATION // PROMOTIONAL

 LOOKBOOK